ROP Advertising

ROP Advertising

ROP or “Run of Press” advertising is core to PennySaver. Every weekly print edition of the PennySaver is filled with hundreds of ROP ads in display or classified ad formats that allow businesses to promote their products & services and provide great values to our readers.


When it comes to print advertising, ROP ads are typically the most affordable option for building top of mind awareness through weekly repetition. Businesses can control ad exposure by targeting select PennySaver zones, or regions, to run their ad. The PennySaver print publication is available in California only, which consists of over 780 zones.


All ROP ads have the option to be upgraded to an Ad Online. This upgrade provides additional exposure by syndicating the ad, along with pertinent business information, on where it has the opportunity to be found by thousands of online readers.


Display Ads

Let our graphic design team, aka Prepress, help you create an ad that is sure to engage readers and drive business! With the exception of covers and in-column display (ICD) formats, the placement of display ads is at the discretion of PennySaver.


1. Display Ad - Spot Color    1/4 Horizontal

2. Display Ad - Spot Color    1/8 Horizontal

3. Display Ad - 4 Color             1/2 Horizontal

4. Display Ad - Spot Color    1/4 Vertical

Classified Ads

Each PennySaver print edition is broken into five major categories – Variety, Real Estate, Services, Careers and Auto. Consumers and Businesses alike can choose to have their classified ad appear under one or multiple categories and or sections (sub-categories) in the book to maximize exposure.


5. Reader Ad - Black & white

6. Reader Ad - Blue Headline

7. Reader Ad - Blue Background/Black Border

In-Column Display Ads

Enjoy the reach of a Reader Ad and the visual impact of a Display Ad. Our In-Column Display Ads bring together the features of two excellent products. 1” to 4” formats are available, as well as Spot Color.


8. In-Column Display Ad    3.0"

9. In-Column Display Ad    2.0"