Ps vs the competition
PennySaver vs. Other Print Media
PennySaver leverages the US mail to guarantee delivery of its print publication to 9.1 million households in California each week. This circulation is divided into over 780 community editions that are comprised of approximately 12,000 households each. This means that businesses have unparalleled flexibility to target niche neighborhoods or the entire state with a specific message.
| Media Comparison | PennySaver | Mailers | Newspapers |
|---|---|---|---|
| Mirrors Demographics in Zip | ✔ | ||
| 100% U.S. Mail Delivery | ✔ | ✔ | |
| High Insert Visibility | ✔ | ✔ | ✔ |
| High Consumer Awareness | ✔ | ✔ | |
| Total Market Coverage w/one Product | ✔ | ||
| Targeting Capabilities | ✔ | ✔ | ✔ |
| No Overlapping Zones | ✔ | ✔ | |
| High Market Penetration | ✔ | ✔ | |
| Documented Readership | ✔ | ✔ | |
| Classified Ads | ✔ | ✔ | |
| Online/Mobile Services as part of TMC | ✔ | ||
| Complete Marketing Branding Services for SMB | ✔ |