About Our Readers

Connecting buyers with sellers – it’s the PennySaver mission and core to everything we do. PennySaver’s content is all about providing the best local values. Our readers read us to shop. Our advertisers like us because they can target consumers who are in the frame of mind to shop. Whether in our weekly print publication or online at PennySaverUSA.com, our readers are highly engaged.

PennySaver Readers across Print and Online

*PennySaverUSA.com user Survey, July 2012

**Circulation Verification Council Survey, Audit period April 2012 - March 2013

† Ethnicity demographics add up to more than 100% due to respondents selecting multiple ethnicities