Geo Targeting

Target Millions of Readers

With our geographic and demographic targeting capabilities, you can target customers by age, gender, income, education, ethnicity, home ownership, zip code, or DMA (designated marketing area). The PennySaver print publication allows businesses to market to 9.1 million households which are broken up into over 780 zones, or neighborhoods. Zones provide the flexibility of targeting your ad to segments of roughly 12,000 households. PennySaver’s publication is delivered 52 weeks per year and our circulation is verified by the Circulation Verification Council.


PennySaver also offers online marketing solutions that allow businesses to target their marketing efforts to zip codes and DMAs in California and across the US.




Where the PennySaver print publication is distributed