...MARKET BASED PRICING... ...We price our vehicles at the right price THE FIRST TIME! Aligning our pricing with market data for each vehicle gives a GREAT PRICE FOR YOU! We have found that if we don’t offer a strong competitive price online THE FIRST TIME then we will never keep up with the ever-changing automotive market! ...And we’ll show you the data – THAT’S TRANSPARENCY!! "Terry Henricks Chrysler Jeep Dodge Ram is a J.D. Power 2018 Dealer of Excellence for Sales" Disclaimer: J.D. Power 2018 Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information visit jdpower.comDOE.