My Coupon Doc

It’s no news that sales forces across the industry have been cut by 15% to 30% across the top drug makers. This reflects a few trends - doctors / practices refusing to see sales reps, doctors increasingly deferring to peer journals and online tools to obtain information on medications, and a number of blockbusters going generic. This is supported by the fact that 40% of primary care physicians today do not see sales reps and almost half of the visits made by reps to general practitioners were less than five minutes last year. rn

• Email

  [email protected]