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Promotional Events DJ in Orlando
And while adding a DJ is one of the most versatile and cost effective ways to kick your event up a notch, it’s important to understand when selecting your entertainment, that playing for a party and playing a promotional event are two very different things. To be most effective, you’ll want to book a DJ who understands the 4 factors that impact standard song selection at Corporate and Promotional events.
I’ve played several corporate and promotional events ranging from Retail Grand Openings for H&M and Tommy Hilfiger to and Beauty Trend Shows for Nordstrom, to trade shows for Florida Diversity Business Council, Rapid 3d Print, and SalesForce, to even 5k events for Life Link Florida and promotional give aways for GTE Financial. One thing that all of these events have in common is that there are 4 additional factors to take into consideration when choosing the songs you’ll play for the event.
1. What is the purpose of the event? The difference between a good Dj and a GREAT Dj is that they take this into consideration for every show. What is the client’s goal? That should be one of the top priorities on the mind of your DJ, most especially when playing for a promotional corporate event.
Here’s an example. When I walk in the door for my monthly spot at Salty’s in Gulfport, I know the client’s intention for me is to keep people dancing and circulating to the bar for drinks. Drink sales are their primary concern. So my song selection will be such that I play to my crowd to keep them there, and then rotate through longer periods of high energy music with short periods of lower energy music intended to send people back to the bar for another drink.
When I walk into Nordstrom for a Beauty Trend Show, their primary interest is that I keep people in the store and buying things. And that I highlight different brands to help boost sales. My song selection will be very different from that of Salty’s in these cases because Nordstrom’s customers aren’t there to dance. Instead, the music should be an enjoyable background addition, not as loud or high energy as a night club.
Each brand and event will have a different purpose. The DJ should be fully aware of the purpose, taking it into full consideration when playing the event.
2. What Is The Brand Image? This is an extremely important factor when playing for a brand, be it for a promotional or corporate event. A skilled DJ will be crystal clear on the brand image while preparing for and playing for one of these events. They will understand that it’s the difference between music that represents a young and hip brand vs. an alternative and edgy one.
An example would be for you to think of walking through the mall and going in and out of the different stores. The music that is playing in Foot Locker is probably not the same as the music that you’d hear playing in Neiman Marcus, which is likely to be different than the music that you hear playing in Hot Topic. Very different. And Imagine how equally confused you’d be if you were to switch the music between them. Imagine the impact of the Hot Topic music playing in Neiman Marcus. Or the Neiman
Marcus music playing in Hot Topic. Are you envisioning an empty store? A skilled promotional events DJ knows that playing music that isn’t on brand will ultimately have a negative impact on the event.
Learn more at https://www.djshannonc.com/important-factors-that-impact-song-selection/
- Posted on: 2019-01-07 02:35:31
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- Item ID: 15010536