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PRODUCTS: |
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Product |
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Why Advertise? |
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ADVERTISING TOOLS: |
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Classifieds |
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Other |
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Display Advertising
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Use ROP advertising to:
- Establish long-term, consistent readership
- Gain flexibility through many program options
- Establish credibility and visibility
- Create name recognition, image and reputation
- Re-enforce a special-event, follow-up merchandising
- Develop a reader following
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The Heart of any Successful Advertising Program
TOP OF MIND AWARENESS - ROP means Run of Press and that means your advertisement is printed in the PennySaver "book". Display ROP advertising is your most affordable option for building critical top of mind awareness through weekly repetition.BE THERE EVERY WEEK! - Advertising experts agree that consistent advertising is the key to building a business. A cost-effective display program puts your advertising message in front of potential consumers every week!100% PENETRATION - The PennySaver is delivered through the US Postal Service to every home in your target area, reaching virtually every consumer in the communities you choose.LOCAL CIRCULATION PennySaver’s locally-zoned editions allow you to save money by targeting the customers you want to reach, those closest to your business.
Specifications
The PennySaver is published every Wednesday in our multi-million dollar state of the art facilities. We utilize the most up-to-date art and pagination technologies available to create the finest product possible!
- Offset in-house printing on newsprint
- 65 to 85 line screen
- Overall size 7" w X 10"h
- Cyan (blue only) ink available on certain pages
| Ad Size |
Picas |
Points |
Aprox. Inches |
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| Cover Tag |
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1 3/4 x 1 3/4 x 2 1/2 |
| 1/16 |
8.10W x 13.35D |
106W x 159.5D |
1 7/16W x 2 1/4D |
| 1/8 |
18.6W x 13.35D |
222W x 159.5D |
3 1/16W x 2 1/4D |
| 1/4 V |
18.6W x 24.6D |
222W x 328D |
3 1/16W x 4 1/2D |
| 1/4 H |
37.6W x 13.35D |
450W x 159.5D |
6 1/4W x 2 1/4D |
| 1/2 V |
18.6W x 55.6D |
222W x 666D |
3 1/16W x 9 1/4D |
| 1/2 H |
37.6W x 24.6D |
450W x 328D |
6 1/4W x 41/2D |
| 3/4 |
37.6W x 41.45D |
450W x 496.5D |
6 1/4W x 6 7/8D |
| F/P |
37.6W x 55.6D |
450W x 666D |
6 1/4W x 9 1/4D |
| 3/4 D/T |
75.2W x 37.0D |
900W x 496.5D |
12 1/2W x 6 7/8D |
| D/T |
75.2W x 55.6D |
900W x 666D |
12 1/2W x 9 1/4D |
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Deadlines (one week prior to distribution):
- Copy due Tuesday 5:00 p.m.
- Proof return 3:00 p.m. Friday.
- Set copy due by 3:00 p.m. Friday
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